Most people use search engines to learn more about marketing their products. That means that a single article is probably read by thousands of users. When thousands of users apply the same technique, winning outcomes are going to be rare. You should acquire knowledge not to use well-known ideas that work – you should use new knowledge to deliver ideas outside the box!

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About the author

Jo Lajko

I've spent 10+ years in book marketing and sales, working for traditional publishers and 6-figures authors. At the end of 2017. I decided to accept new challenges and pursue a career as an independent marketing consultant and SEO (Search Engine Optimization) developer.

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