Category - SEO

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SEO Basics for Writers
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Blogging for Authors
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SEO: A Seller’s Mindset

SEO Basics for Writers

Writers might think that they don’t need to know much about SEO, but big organizations depend on it for traffic. If you have a website, blog or online store, SEO can help your business grow. SEO is important because many search engine users usually click on one of the top five links in the results page. The main goal of SEO is to show your value, your website pages will be ranked highly for queries relevant to the content. SEO helps your customers to find you. What is SEO? Search engine optimization (SEO) is a way of formatting content on[…]

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Blogging for Authors

I noticed that most of you don’t understand the concept of blogging. This isn’t something be ashamed of. Many authors end up creating a Facebook page or on Twitter that fails to engage readers or sell books. But why do we always hear that these are good marketing practices? Well, blogging is very effective in marketing when done the right way. Studies have shown that communication on social media is far much faster and direct. Social media can be a great marketing platform, but make no mistake – blogs can have a bigger impact. An average blog has 100,000 visitors[…]

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SEO: A Seller’s Mindset

Let’s imagine for a moment that you are a simple seller, working in a small bookstore. In this instance, we’d like to think that you’re not hiding behind your desk, playing Minesweeper, and waiting for your buyers to come to you! As any successful business person will tell you, the world of sales is a dynamic, proactive and consistent one, which requires your absolute attention, and the ability to constantly be one step ahead. In order to sell a book to your next visitor, you have to not only meet his or her needs, but you also have to give[…]

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