Category - Digital Sales

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And Old Book, a New Bestseller
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SEO: A Seller’s Mindset
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Boosting Sale on Amazon
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The Best Digital Sales Strategy For Publishers

And Old Book, a New Bestseller

It’s often said that it can’t be done… but anything is possible if you have a brutal seller’s mindset. Bear in mind that every book is a product. Whether it’s a new releases, an old book, a 50-page story, an 800-page epic, fiction, or nonfiction… they all have something in common when it comes to Amazon. As far as Amazon’s search engines are concerned, all of these books are just other products and their ID is – from their point of view – just a unique ASIN. Neither age, nor gender, nor history matters. All that matters is how well[…]

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SEO: A Seller’s Mindset

Let’s imagine for a moment that you are a simple seller, working in a small bookstore. In this instance, we’d like to think that you’re not hiding behind your desk, playing Minesweeper, and waiting for your buyers to come to you! As any successful business person will tell you, the world of sales is a dynamic, proactive and consistent one, which requires your absolute attention, and the ability to constantly be one step ahead. In order to sell a book to your next visitor, you have to not only meet his or her needs, but you also have to give[…]

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Boosting Sale on Amazon

There are almost a million Kindle books on Amazon. Astonishingly, every second sees $48,000 being spent in the biggest marketplace of our time. To understand your chances of increasing your book sales, you have to first comprehend Amazon’s business logic. When it comes down it, as with any business, Amazon is all about profit. To that end, Amazon nurses its biggest sellers, and huge sales are always empowered by Amazon, since their numbers continue to grow. Amazon doesn’t care about the “next big thing”, or notions of championing underdog ideas. They simply follow the numbers – and products that gain[…]

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The Best Digital Sales Strategy For Publishers

When it comes to selling books on Amazon, publishers mostly think about opportunities. Recent surveys have suggested that more than 5 million titles are available exclusively on the Kindle platform. 5 million+! Best-seller lists are dominated by the Big 5 publishers, which is why getting a strong publishing deal usually results in automatic high rankings on Amazon. Small publishing houses and self-published authors simply can’t compete, especially when one bears in mind the substantial advertising budgets and VIP seats secured for best sellers in the books section. In order to be a successful publisher on Amazon, one has to utilize the[…]

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