Category - Audience Building

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Blogging for Authors
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Increasing Your Audience With an E-mail List

Blogging for Authors

I noticed that most of you don’t understand the concept of blogging. This isn’t something be ashamed of. Many authors end up creating a Facebook page or on Twitter that fails to engage readers or sell books. But why do we always hear that these are good marketing practices? Well, blogging is very effective in marketing when done the right way. Studies have shown that communication on social media is far much faster and direct. Social media can be a great marketing platform, but make no mistake – blogs can have a bigger impact. An average blog has 100,000 visitors[…]

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Increasing Your Audience With an E-mail List

With platforms like Lulu, CreateSpace, and Smashwords, one can publish his/her book independently. This way, you won’t have to go through all the bureaucracy that publishing houses would most definitely subject you to. What’s more, if you choose to publish your book on such a platform, you won’t have to pay a dime and you can get as much as 80% of the sales. Self-publishing, in spite of those who badmouth it (particularly to the end of making you change your mind), can return some outstanding revenue if you do it properly. If you’ve already published a couple of books[…]

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