Don’t guess prices you think buyers would likely to pay for your work. Focus on creating real values that are easy to communicate. Build worlds, but also build bridges to them.

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About the author

Jo Lajko

I've spent 10+ years in book marketing and sales, working for traditional publishers and 6-figures authors. At the end of 2017. I decided to accept new challenges and pursue a career as an independent marketing consultant and SEO (Search Engine Optimization) developer.

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